MA Luxury Brand Management

The course encourages you to develop the skills and competences expected of future managers in the Luxury Industry. It will support you in developing the capability to make management decisions at both a strategic and a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.

There is commonality with other courses such Fashion Management and Global Media Management and you will benefit from shared lectures and practice where possible in a business oriented environment.Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

What’s covered in the course?

The course encourages you to develop the skills and competences of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.

The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birmingham’s Jewellery Quarter.

The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.

There is commonality with other courses such Fashion Management, Luxury Jewellery Management and Global Media Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

how to apply

In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):

➢ Research and Professional Skills 20 credits

The aim of this module is to introduce you to research skills and methods to allow you to craft your own research proposal, which will support and inform your major project module. You will choose your own area of interest relating to your specialism for research.

➢ Industry Practice and Context 20 credits

This module will introduce you to your specialist field, focusing on the key skills, issues and debates surrounding the creative industries and in your specialist field. Marketing and management theory will be put into the context of your specialism and relate to your growing awareness of the global nature of the creative industries.

➢ Leadership Development – ADM 20 credits

Leadership permeates across all organisations and levels of society and this module provides focus on how leadership is relevant across the creative sector including arts, design and media. Developing effective and responsible leaders in the creative sector helps to promote and enhance creativity at both the individual and sectoral level, benefiting creative industries overall.

This organic module examines contemporary issues relative to the leadership and management within the creative sector. These may include the functions and roles of leaders and aspects to lead to better decision making of managers, both from UK and international perspectives and delivered specifically for ADM students only.

➢ Global Strategy Development 20 credits

Global Strategy Development module offers an introduction to strategy concepts and practice while exploring how to develop strategies for large corporations and small or medium sized businesses.

➢ Project Management – ADM 20 credits

Successful Project Management within the creative sector (e.g. arts, media, design, broadcasting, luxury goods, building design, etc.) is essential to take ideas from beginning to fruition, assisting with the operationalising of new innovation and smooth delivery of essential tasks. The project management module explores issues within the creative sector.

➢ International Strategic Planning for Luxury Brands 20 credits

This module has been designed to prepare you for a professional role in Luxury Brand Management by providing you with the tools, skills and knowledge needed to make strategic marketing decisions. You are invited to take the role of self-determined learner with the freedom to choose the luxury brand and market you want to focus on, developing your professional USP and aligning to your personal career aspirations.

➢ Major Project (Masters) 60 credits

The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practical outcome with accompanying reflective, critical and contextual material. The main consideration when choosing your topic is that it must be relevant to your programme and you should consider the relevance of this topic to your future academic or professional development.

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